Internet marketing or Online Marketing is called E Marketing. It refer to advertising and marketing efforts that use web sites or e-mails to drive direct sales via electronic commerce.
The field of marketing dramatically changed, because customers have changed the way they research and shop for goods and services.More people turned internet business increase their chances for success by building on online presence through e-marketing, or online marketing. Online marketing is crucial for enterprises and small business owners. It significantly inspect business grouth.
Physiology of customers for search online:
Internet users are like wild beasts, how the beasts search food anywhere it available they researched and eat, same as internet users are hunger for information. SO today customers turned to internet to find out local business research products information and compare the services of different companies. At the same time search engines provide the way to both business to business and business to customers ventures benefits from marketing.
Importance of Marketing in Business:
Marketing is a very sensitive field of business because, It direct concerned with customers. Customer is King. when we think about the customers it come to undermined that every business have targeted customers. When the business planners do plans for promotion of their business, at the same time they need to focus the targeted customers. In online marketing or e-marketing your product and your targeted customers are the base of your marketing.
E-Marketing is practical, low costly and manageable marketing tool. It provide ability to small business owners to reach more customers for promotion of their sale. Most of their goods and services in a systematically by email marketing business owners campaign to promote all sorts of services and products from a baby things to mobile phones and beyond add by google.
E-Mail is commen form of communication. It use both personal and professional purposes. It is a less costing communication than the turnout of business marketing is higher.